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Burnet County
Marble Falls, Texas - Economic Overview
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Marble Falls - located in the heart of the Texas Hill Country - is a convergence of business, industry, adventure, and small-town charm. Despite our proximity to large urban centers like Austin (60 min. away) and San Antonio (75 min. away), Marble Falls is no bedroom community. We are the regional economic hub for the Highland Lakes area, with a trade area of more than 121,000 people who generate more than $3.6 million every day in gross sales.
Nearly half a million people live within a 30-mile radius of Marble Falls, including a workforce of over 160,000. The Marble Falls economy is a vibrant one with an unemployment rate that perennially hovers around 3%. The Marble Falls EDC is committed to workforce initiatives, working with area employers and community stakeholders to ensure a talent pipeline to meet employers’ needs. We understand the success of your business is dependent on the ability to find qualified candidates to fill your staffing needs.
With an eager workforce, available land, thriving economy and welcoming community, Marble Falls is the ideal location to live, work, and do business!
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Marble Falls, TX (Zip Code 78654 Population)
26,211
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Labor Force Within 30 Mile Commute
164,221
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Marble Falls, TX (City Proper Population)
7,423
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As of 2024 the region's population increased by 11.9% since 2019, growing by 2,779. Population is expected to increase by 13.3% between 2024 and 2029, adding 3,490.
Population & Demographic Data
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Population Growth Comparison by Region
Marble Falls zip code 78654
Region | 2024 Population | 2031 Population | Change | Population Change % |
|---|---|---|---|---|
| Marble Falls, TX | 26,210.56 | 30,968.26 | 4,757.7 | 18.15% |
| Texas | 31,290,831 | 34,785,836.56 | 3,495,005.56 | 11.17% |
| United States | 340,110,988 | 353,976,242.73 | 13,865,254.73 | 4.08% |
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Mean Household Income over Time
City of Marble Falls (Proper)
ACS
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Population and Job Growth over Time
Marble Falls zip code 78654 (hover to display values). Jobs increased by 17% from 2018-2023, and are projected to increase by 11% from 2023-2028
Source: Lightcast
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Population by Educational Attainment
Burnet County, TX
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Occupation Demographics
Burnet County, TX
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Population by Age Cohort
Marble Falls zip code 78654 (click column headers to sort data)
Age Cohort | 2019 Population | 2024 Population | Change | % Change | 2024 % of Cohort |
|---|---|---|---|---|---|
| Under 5 years | 1,329 | 1,272 | -57 | -4% | 4.85% |
| 5 to 9 years | 1,283 | 1,507 | 225 | 18% | 5.75% |
| 10 to 14 years | 1,322 | 1,621 | 299 | 23% | 6.18% |
| 15 to 19 years | 1,552 | 1,611 | 59 | 4% | 6.15% |
| 20 to 24 years | 1,191 | 1,474 | 283 | 24% | 5.62% |
| 25 to 29 years | 864 | 1,434 | 571 | 66% | 5.47% |
| 30 to 34 years | 1,103 | 1,291 | 188 | 17% | 4.92% |
| 35 to 39 years | 1,377 | 1,472 | 95 | 7% | 5.62% |
| 40 to 44 years | 1,339 | 1,407 | 68 | 5% | 5.37% |
| 45 to 49 years | 1,271 | 1,372 | 102 | 8% | 5.24% |
| 50 to 54 years | 1,298 | 1,423 | 124 | 10% | 5.43% |
| 55 to 59 years | 1,933 | 1,640 | -293 | -15% | 6.26% |
| 60 to 64 years | 2,027 | 2,109 | 81 | 4% | 8.05% |
| 65 to 69 years | 1,605 | 2,175 | 570 | 36% | 8.3% |
| 70 to 74 years | 1,345 | 1,773 | 427 | 32% | 6.76% |
| 75 to 79 years | 1,116 | 1,190 | 74 | 7% | 4.54% |
| 80 to 84 years | 752 | 690 | -62 | -8% | 2.63% |
| 85 years and over | 727 | 750 | 23 | 3% | 2.86% |
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Marble Falls Industries & Occupations Data
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Industry Characteristics
Marble Falls zip code 78654 (click column headers to sort data)
Industry | 2024 Jobs | 2024 Average Earnings Per Worker | 2024 LQ (Industry Concentration) | 2019-2024 % Change in Jobs |
|---|---|---|---|---|
| Restaurants and Other Eating Places | 1,105 | $28,191 | 1.42 | -3.75% |
| Education (Local Government) | 791 | $54,352 | 1.39 | 0.64% |
| General Medical and Surgical Hospitals | 625 | $121,391 | 1.74 | 27.6% |
| Supermarkets and Other Grocery (except Convenience) Stores | 518 | $43,334 | 2.79 | 50.68% |
| Residential Building Construction | 389 | $59,341 | 3.73 | 14.65% |
| Local Government, Excluding Education and Hospitals | 370 | $85,394 | 0.89 | 12.99% |
| Warehouse Clubs, Supercenters, and Other General Merchandise Retailers | 278 | $38,193 | 1.72 | 1.34% |
| Water and Sewer Line and Related Structures Construction | 265 | $79,864 | 17.05 | 77.76% |
| Electrical Contractors and Other Wiring Installation Contractors | 261 | $68,298 | 3.07 | 52.46% |
| New Car Dealers | 219 | $85,922 | 2.8 | 19.41% |
| Home Centers | 205 | $45,628 | 3.98 | 19.09% |
| Landscaping Services | 199 | $37,840 | 2.21 | -8.68% |
| Plumbing, Heating, and Air-Conditioning Contractors | 191 | $65,371 | 1.91 | 83.66% |
| Religious Organizations | 168 | $23,499 | 1.53 | 7.71% |
| Home Health Care Services | 165 | $44,872 | 1.29 | -45.83% |
| Offices of Physicians | 130 | $79,029 | 0.61 | 44.83% |
| Sand, Gravel, Clay, and Ceramic and Refractory Minerals Mining and Quarrying | 122 | $105,823 | 35.49 | 249.59% |
| Offices of Dentists | 119 | $74,928 | 1.55 | 26.78% |
| Elementary and Secondary Schools | 112 | $28,384 | 1.22 | 28.99% |
| All Other Specialty Trade Contractors | 111 | $51,361 | 2.72 | -6.45% |
| Machine Shops | 110 | $71,910 | 5.87 | -14.49% |
| Janitorial Services | 108 | $26,983 | 1.07 | 5.38% |
| Private Households | 105 | $17,695 | 0.98 | -22.62% |
| Management Consulting Services | 103 | $98,756 | 0.8 | 44.98% |
| Community Housing Services | 10 | $57,490 | 0.93 | 109.77% |
Source: Lightcast
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Occupation Characteristics
Marble Falls zip code 78654 (click column headers to sort data)
Profession | 2023 Jobs | 2018-2023 % Change in Jobs | 2023 Median Salary | 2023 LQ (Occupation Concentration) |
|---|---|---|---|---|
| Sales and Related | 3,230.39 | 18.02% | 38,717.24 | 1.38 |
| Management | 2,430.06 | 48.17% | 59,226.77 | 1.33 |
| Construction and Extraction | 1,991.49 | 29.4% | 43,871.84 | 2.28 |
| Office and Administrative Support | 1,687.18 | 18.61% | 36,644.99 | 0.8 |
| Business and Financial Operations | 1,682.8 | 66.62% | 71,117.32 | 1.06 |
| Food Preparation and Serving Related | 1,401.24 | -3.64% | 27,531.11 | 1.08 |
| Transportation and Material Moving | 1,261.51 | 24.76% | 37,194.61 | 0.78 |
| Building and Grounds Cleaning and Maintenance | 868.38 | 4.56% | 31,191.11 | 1.26 |
| Installation, Maintenance, and Repair | 831.99 | 45.38% | 44,125.1 | 1.17 |
| Educational Instruction and Library | 692.01 | 5.32% | 56,041.36 | 0.72 |
| Personal Care and Service | 676.45 | 8.99% | 31,826.91 | 1 |
| Healthcare Practitioners and Technical | 649.88 | 18.62% | 80,160.97 | 0.66 |
| Production | 642.98 | 5.07% | 40,337.08 | 0.71 |
| Arts, Design, Entertainment, Sports, and Media | 524.48 | 9.46% | 39,881.66 | 0.85 |
| Healthcare Support | 499.63 | 12.48% | 31,374.08 | 0.63 |
| Community and Social Service | 209.29 | 27.48% | 49,433.99 | 0.68 |
| Computer and Mathematical | 184.95 | 33% | 64,518.66 | 0.34 |
| Protective Service | 164.61 | 11.73% | 50,637.07 | 0.47 |
| Architecture and Engineering | 155.76 | 48.76% | 67,447.01 | 0.57 |
| Farming, Fishing, and Forestry | 134.72 | 8.43% | 26,184.7 | 1.03 |
| Life, Physical, and Social Science | 80.33 | 54.35% | 77,164.64 | 0.43 |
| Legal | 75.9 | 4.43% | 65,063.49 | 0.48 |
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Annual Wage Ranges by Occupation (25th-75th Percentile)
Marble Falls zip code 78654
Business and Financial Operations
$42,541
$144,530
Legal
$42,907
$141,413
Life, Physical, and Social Science
$51,406
$117,081
Healthcare Practitioners and Technical
$54,440
$112,431
Management
$31,035
$110,945
Computer and Mathematical
$44,756
$110,491
Architecture and Engineering
$46,791
$109,966
Sales and Related
$27,178
$81,287
Arts, Design, Entertainment, Sports, and Media
$24,568
$80,098
Community and Social Service
$44,433
$72,472
Educational Instruction and Library
$35,274
$67,233
Protective Service
$45,465
$64,373
Installation, Maintenance, and Repair
$35,979
$63,535
Military-only
$23,938
$62,447
Construction and Extraction
$33,305
$61,175
Production
$33,049
$57,727
Personal Care and Service
$22,467
$54,538
Office and Administrative Support
$30,574
$51,697
Transportation and Material Moving
$30,368
$50,780
Building and Grounds Cleaning and Maintenance
$24,247
$42,816
Healthcare Support
$27,955
$41,648
Farming, Fishing, and Forestry
$17,481
$40,883
Food Preparation and Serving Related
$24,056
$35,700
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Retail Expenditures and Projected 5-Year Change by Sub-Sector
City of Marble Falls (click column headers to sort data)
NAICS | Description | 2022 Aggregate Expenditure Estimate | 2027 Aggregate Expenditure Estimate | Growth | Compound Annual Growth Rate (%) |
|---|---|---|---|---|---|
| 441 | Motor vehicle and parts dealers | $277,155,701 | $320,332,369.3 | $43,176,668.3 | 2.94% |
| 442 | Furniture and home furnishings stores | $12,316,815.93 | $13,474,789.98 | $1,157,974.05 | 1.81% |
| 4,421 | Furniture stores | $8,131,338.95 | $8,890,922.8 | $759,583.85 | 1.8% |
| 4,422 | Home furnishings stores | $4,185,476.98 | $4,583,867.18 | $398,390.2 | 1.84% |
| 443 | Electronics and appliance stores | $22,255,652.4 | $25,048,734.53 | $2,793,082.13 | 2.39% |
| 444 | Building material and garden equipment and supplies dealers | $76,287,391.13 | $89,139,654.18 | $12,852,263.05 | 3.16% |
| 4,441 | Building material and supplies dealers | $67,200,592.18 | $78,616,282.95 | $11,415,690.78 | 3.19% |
| 4,442 | Lawn and garden equipment and supplies stores | $9,086,798.95 | $10,523,371.23 | $1,436,572.28 | 2.98% |
| 445 | Food and beverage stores | $177,621,163 | $201,570,927.1 | $23,949,764.13 | 2.56% |
| 4,451 | Grocery stores | $163,946,782.3 | $185,823,155.8 | $21,876,373.48 | 2.54% |
| 4,452 | Specialty food stores | $5,081,186.45 | $5,735,209.68 | $654,023.23 | 2.45% |
| 4,453 | Beer, wine, and liquor stores | $8,593,194.2 | $10,012,561.63 | $1,419,367.43 | 3.1% |
| 446 | Health and personal care stores | $32,043,025.03 | $37,438,738.38 | $5,395,713.35 | 3.16% |
| 447 | Gasoline stations | $106,402,089.8 | $127,212,170.6 | $20,810,080.85 | 3.64% |
| 448 | Clothing and clothing accessories stores | $32,999,579.03 | $34,362,842.73 | $1,363,263.7 | 0.81% |
| 4,481 | Clothing stores | $22,513,958.45 | $23,442,557.8 | $928,599.35 | 0.81% |
| 4,482 | Shoe stores | $6,129,749.6 | $6,411,357.78 | $281,608.18 | 0.9% |
| 4,483 | Jewelry, luggage, and leather goods stores | $4,355,870.98 | $4,508,927.15 | $153,056.18 | 0.69% |
| 451 | Sporting goods, hobby, musical instrument, and book stores | $14,455,953 | $16,026,071.88 | $1,570,118.88 | 2.08% |
| 4,511 | Sporting goods, hobby, and musical instrument stores | $10,917,560.55 | $12,144,942.03 | $1,227,381.48 | 2.15% |
| 4,512 | Book stores and news dealers | $3,538,392.45 | $3,881,129.85 | $342,737.4 | 1.87% |
| 452 | General merchandise stores | $151,118,188.5 | $170,070,967.1 | $18,952,778.63 | 2.39% |
| 4,522 | Department stores | $15,700,778.85 | $17,137,975.88 | $1,437,197.03 | 1.77% |
| 4,523 | Other general merchandise stores | $135,417,409.7 | $152,932,991.3 | $17,515,581.6 | 2.46% |
| 453 | Miscellaneous store retailers | $23,990,029.18 | $26,741,586.88 | $2,751,557.7 | 2.2% |
| 4,531 | Florists | $830,278.95 | $960,898.73 | $130,619.78 | 2.97% |
| 4,532 | Office supplies, stationery, and gift stores | $4,357,216.43 | $4,829,818.83 | $472,602.4 | 2.08% |
| 4,533 | Used merchandise stores | $4,154,191.6 | $4,521,097.9 | $366,906.3 | 1.71% |
| 4,539 | Other miscellaneous store retailers | $14,648,342.2 | $16,429,771.43 | $1,781,429.23 | 2.32% |
| 454 | Non-store retailers | $164,183,515.8 | $183,950,997 | $19,767,481.28 | 2.3% |
| 722 | Food services and drinking places | $166,674,881.9 | $198,340,599.3 | $31,665,717.4 | 3.54% |
| 7,223 | Special food services | $13,525,208.68 | $16,089,968.3 | $2,564,759.63 | 3.53% |
| 7,224 | Drinking places (alcoholic beverages) | $3,632,744.48 | $4,348,352.48 | $715,608 | 3.66% |
| 7,225 | Restaurants and other eating places | $149,516,928.7 | $177,902,278.5 | $28,385,349.78 | 3% |
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Job Postings Data
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Job Postings 5-Year Trend
City of Marble Falls (proper) (hover to display values)
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Job Postings 30-Day Trend
City of Marble Falls (proper) Active Postings
Source: Lightcast
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Top 20 Skills
City of Marble Falls (proper) Active Postings (click headers to sort data)
Skill | Latest 30 Days Unique Postings | Latest 30 Days Unique Postings % Change |
|---|---|---|
| Nursing | 82 | -6.1% |
| Merchandising | 55 | 0% |
| Infection Control | 47 | 17% |
| Housekeeping | 46 | 4.3% |
| Medical Terminology | 35 | 17.1% |
| Nursing Practices | 34 | 8.8% |
| Patient Education And Counseling | 34 | 5.9% |
| Radiology | 34 | 5.9% |
| Care Standards Act 2000 | 30 | 23.3% |
| Disease Prevention | 30 | 26.7% |
| Cash Register | 29 | -13.8% |
| Food Safety And Sanitation | 29 | -10.3% |
| Marketing | 28 | -21.4% |
| Medical Privacy | 27 | 14.8% |
| Geriatrics | 25 | 12% |
| Health Promotion | 25 | 36% |
| Caregiving | 24 | -41.7% |
| Cash Handling | 24 | 4.2% |
| Auditing | 23 | 17.4% |
| Home Health Care | 23 | -65.2% |
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Job Postings by Industry
City of Marble Falls (proper) Active Postings (click headers to sort data)
Industry Sector (2-Digit) | Latest 30 Days Unique Postings | Latest 30 Days Unique Postings % Change |
|---|---|---|
| Health Care and Social Assistance | 183 | -10.4% |
| Administrative and Support and Waste Management and Remediation Services | 91 | 0% |
| Retail Trade | 71 | 8.5% |
| Accommodation and Food Services | 33 | 0% |
| Professional, Scientific, and Technical Services | 20 | 75% |
| Manufacturing | 19 | 10.5% |
| Educational Services | 17 | -5.9% |
| Finance and Insurance | 16 | -12.5% |
| Wholesale Trade | 13 | -76.9% |
| Public Administration | 11 | 9.1% |
| Utilities | 11 | 36.4% |
| Construction | 8 | 0% |
| Other Services (except Public Administration) | 8 | -25% |
| Real Estate and Rental and Leasing | 7 | 0% |
| Transportation and Warehousing | 7 | 57.1% |
| Information | 5 | 0% |
| Mining, Quarrying, and Oil and Gas Extraction | 4 | -25% |
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Job Postings by Educational Attainment
City of Marble Falls (proper)
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Job Postings by Experience Level
City of Marble Falls (proper)
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Unemployment and Labor Force Participation Rates
Burnet County
Label Unemployment Rate, colour lightslategray
Unemployment Rate
Label Labor Force Participation Rate, colour dimgray
Labor Force Participation Rate
2020
5.1%
56.1%
2021
4.1%
56.9%
2022
3.3%
57.5%
2023
3.4%
58%
2024
3.5%
57.1%
January-April 2025
3.5%
56.1%
May 2025
3.5%
56.6%
June 2025
3.4%
56.5%
July 2025
3.6%
57.1%
August 2025
4.2%
57.2%
Source: Lightcast
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Commuting Patterns by Zip Code in Burnet and Llano Counties
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Label 2024 Jobs, colour lightslategray
2024 Jobs
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2024 Resident Workers
Label 2024 Net Commuters, colour dimgray
2024 Net Commuters
Net commuters is the number of people commuting into or out of the area. For negative values, there are more people commuting out for work than in. For positive values, there are more commuters coming in than out.
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Commuting Patterns by County within 60 Mile Radius of Marble Falls
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Label 2023 Inbound Commuters, colour lightslategray
2023 Inbound Commuters
Label 2023 Outbound Commuters, colour dimgray
2023 Outbound Commuters
Label 2023 Net Commuters, colour salmon
2023 Net Commuters
Net commuters is the number of people commuting into or out of the area. For negative values, there are more people commuting out for work than in. For positive values, there are more commuters coming in than out.
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Housing Data
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Regional Home Value Comparison over Time
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Source: Zillow
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Lightcast, US Census, Bureau of Labor Statistics, Zillow
Sources: