Marble Falls, TX
Burnet County
Marble Falls, Texas - Economic Overview

Marble Falls - located in the heart of the Texas Hill Country - is a convergence of business, industry, adventure, and small-town charm. Despite our proximity to large urban centers like Austin (60 min. away) and San Antonio (75 min. away), Marble Falls is no bedroom community. We are the regional economic hub for the Highland Lakes area, with a trade area of more than 121,000 people who generate more than $3.6 million every day in gross sales.

Nearly half a million people live within a 30-mile radius of Marble Falls, including a workforce of over 160,000. The Marble Falls economy is a vibrant one with an unemployment rate that perennially hovers around 3%. The Marble Falls EDC is committed to workforce initiatives, working with area employers and community stakeholders to ensure a talent pipeline to meet employers’ needs. We understand the success of your business is dependent on the ability to find qualified candidates to fill your staffing needs.

With an eager workforce, available land, thriving economy and welcoming community, Marble Falls is the ideal location to live, work, and do business!

Marble Falls, TX (Zip Code 78654 Population)
25,198
Labor Force Within 30 Mile Commute
164,221
Marble Falls, TX (City Proper Population)
7,423
As of 2023 the region's population increased by 13.8% since 2018, growing by 3,084. Population is expected to increase by 11.4% between 2023 and 2028, adding 2,891.
Population & Demographic Data

Population Growth Comparison by Region

Marble Falls zip code 78654

Region
2018 Population
2023 Population
Change
Population Change %
Marble Falls, TX22,38125,1652,784
12.44%
Texas28,624,56430,407,2681,782,704
6.23%
United States3268381993355282438690044
Get the data
(Updated 05-29-2025)

Mean Household Income over Time

City of Marble Falls (Proper)

ACS

Get the data
(Updated 05-29-2025)

Population and Job Growth over Time

Marble Falls zip code 78654 (hover to display values). Jobs increased by 17% from 2018-2023, and are projected to increase by 11% from 2023-2028

Source: Lightcast

Get the data
(Updated 05-29-2025)

Population by Educational Attainment

Burnet County, TX

Get the data
(Updated 06-25-2025)

Occupation Demographics

Burnet County, TX

Get the data
(Updated 06-25-2025)

Population by Age Cohort

Marble Falls zip code 78654 (click column headers to sort data)

Age Cohort
2018 Population
2023 Population
Change
% Change
2023 % of Cohort
Under 5 years1,385
1,133
-252
4.51%
5 to 9 years1,318
1,470
152
5.86%
10 to 14 years1,347
1,604
257
6.39%
15 to 19 years1,381
1,546
166
6.16%
20 to 24 years1,163
1,347
183
5.37%
25 to 29 years948
1,316
367
39%
5.24%
30 to 34 years1,133
1,210
77
4.82%
35 to 39 years1,223
1,408
186
5.61%
40 to 44 years1,170
1,390
220
5.54%
45 to 49 years1,287
1,300
13
5.18%
50 to 54 years1,331
1,383
52
5.51%
55 to 59 years1,730
1,646
-84
6.56%
60 to 64 years1,757
2,087
330
8.31%
65 to 69 years1,599
2,090
491
31%
8.33%
70 to 74 years1,315
1,692
378
29%
6.74%
75 to 79 years1,079
1,103
24
4.4%
80 to 84 years726
-85
2.55%
85 years and over678
54
2.92%
Get the data
(Updated 06-25-2025)
Marble Falls Industries & Occupations Data

Industry Characteristics

Marble Falls zip code 78654 (click column headers to sort data)

Industry
2024 Jobs
2024 Average Earnings Per Worker
2024 LQ (Industry Concentration)
2019-2024 % Change in Jobs
Restaurants and Other Eating Places
1,133
$28,366
-4.47%
Education (Local Government)
786
$53,599
0.12%
Residential Building Construction
749
$54,667
48.84%
General Medical and Surgical Hospitals
612
$121,966
24.3%
Supermarkets and Other Grocery (except Convenience) Stores
$42,935
50.9%
Local Government, Excluding Education and Hospitals
$83,431
14.03%
Warehouse Clubs, Supercenters, and Other General Merchandise Retailers
$38,402
11.44%
Electrical Contractors and Other Wiring Installation Contractors
$63,906
49.88%
Janitorial Services
$19,393
12.75%
Water and Sewer Line and Related Structures Construction
$74,058
12.59
69.53%
All Other Specialty Trade Contractors
$56,939
5.5%
Landscaping Services
$37,435
1.9%
Plumbing, Heating, and Air-Conditioning Contractors
$63,616
64.96%
Management Consulting Services
$71,973
53.36%
New Car Dealers
$83,945
18.32%
Home Health Care Services
$39,460
-36.81%
Home Centers
$45,343
19.45%
Religious Organizations
$22,111
8.92%
Offices of Physicians
$76,894
45%
Machine Shops
$65,757
-7.96%
Offices of Dentists
$73,742
33.23%
Sand, Gravel, Clay, and Ceramic and Refractory Minerals Mining and Quarrying
$103,139
21.18
229.3%
Elementary and Secondary Schools
$28,056
23.02%
Private Households
$17,726
-23.05%
Community Housing Services
$56,495
146.25%

Source: Lightcast

Get the data
(Updated 06-25-2025)

Occupation Characteristics

Marble Falls zip code 78654 (click column headers to sort data)

Profession
2023 Jobs
2018-2023 % Change in Jobs
2023 Median Salary
2023 LQ (Occupation Concentration)
Sales and Related
3,230.39
38,717.24
1.38
Management
2,430.06
48.17%
59,226.77
1.33
Construction and Extraction
1,991.49
43,871.84
2.28
Office and Administrative Support
1,687.18
36,644.99
Business and Financial Operations
1,682.8
66.62%
71,117.32
Food Preparation and Serving Related
27,531.11
Transportation and Material Moving
37,194.61
Building and Grounds Cleaning and Maintenance
31,191.11
1.26
Installation, Maintenance, and Repair
45.38%
44,125.1
1.17
Educational Instruction and Library
56,041.36
Personal Care and Service
31,826.91
Healthcare Practitioners and Technical
80,160.97
Production
40,337.08
Arts, Design, Entertainment, Sports, and Media
39,881.66
Healthcare Support
31,374.08
Community and Social Service
49,433.99
Computer and Mathematical
64,518.66
Protective Service
50,637.07
Architecture and Engineering
48.76%
67,447.01
Farming, Fishing, and Forestry
26,184.7
Life, Physical, and Social Science
54.35%
77,164.64
Legal
65,063.49
Get the data
(Updated 05-29-2025)

Annual Wage Ranges by Occupation (25th-75th Percentile)

Marble Falls zip code 78654

$0$50,000$100,000$150,000
Business and Financial Operations
$42,726
$145,634
Legal
$42,102
$133,093
Life, Physical, and Social Science
$52,145
$116,813
Healthcare Practitioners and Technical
$54,560
$112,467
Computer and Mathematical
$44,269
$111,443
Management
$30,889
$110,299
Architecture and Engineering
$45,785
$107,366
Sales and Related
$27,074
$80,284
Community and Social Service
$44,273
$72,237
Arts, Design, Entertainment, Sports, and Media
$21,149
$71,396
Educational Instruction and Library
$34,994
$66,465
Protective Service
$45,072
$64,345
Installation, Maintenance, and Repair
$35,487
$62,455
Military-only
$23,926
$62,415
Construction and Extraction
$33,553
$61,624
Production
$32,691
$56,708
Personal Care and Service
$22,603
$54,946
Office and Administrative Support
$30,370
$51,338
Transportation and Material Moving
$30,117
$50,169
Building and Grounds Cleaning and Maintenance
$23,894
$41,900
Healthcare Support
$27,873
$41,505
Farming, Fishing, and Forestry
$17,443
$41,108
Food Preparation and Serving Related
$23,998
$35,570
Get the data
(Updated 06-25-2025)

Retail Expenditures and Projected 5-Year Change by Sub-Sector

City of Marble Falls (click column headers to sort data)

NAICS
Description
2022 Aggregate Expenditure Estimate
2027 Aggregate Expenditure Estimate
Growth
Compound Annual Growth Rate (%)
441        Motor vehicle and parts dealers
$277,155,701
$320,332,369.3
$43,176,668.3
2.94%
442        Furniture and home furnishings stores
$1,157,974.05
1.81%
4,421            Furniture stores
$759,583.85
1.8%
4,422            Home furnishings stores
$398,390.2
1.84%
443        Electronics and appliance stores
$2,793,082.13
2.39%
444        Building material and garden equipment and supplies dealers
$12,852,263.05
3.16%
4,441            Building material and supplies dealers
$11,415,690.78
3.19%
4,442            Lawn and garden equipment and supplies stores
$1,436,572.28
2.98%
445        Food and beverage stores
$177,621,163
$201,570,927.1
$23,949,764.13
2.56%
4,451            Grocery stores
$163,946,782.3
$185,823,155.8
$21,876,373.48
2.54%
4,452            Specialty food stores
$654,023.23
2.45%
4,453            Beer, wine, and liquor stores
$1,419,367.43
3.1%
446        Health and personal care stores
$5,395,713.35
3.16%
447        Gasoline stations
$20,810,080.85
3.64%
448        Clothing and clothing accessories stores
$1,363,263.7
0.81%
4,481            Clothing stores
$928,599.35
0.81%
4,482            Shoe stores
$281,608.18
0.9%
4,483            Jewelry, luggage, and leather goods stores
$153,056.18
0.69%
451        Sporting goods, hobby, musical instrument, and book stores
$1,570,118.88
2.08%
4,511            Sporting goods, hobby, and musical instrument stores
$1,227,381.48
2.15%
4,512            Book stores and news dealers
$342,737.4
1.87%
452        General merchandise stores
$151,118,188.5
$170,070,967.1
$18,952,778.63
2.39%
4,522            Department stores
$1,437,197.03
1.77%
4,523            Other general merchandise stores
$17,515,581.6
2.46%
453        Miscellaneous store retailers
$2,751,557.7
2.2%
4,531            Florists
$130,619.78
2.97%
4,532            Office supplies, stationery, and gift stores
$472,602.4
2.08%
4,533            Used merchandise stores
$366,906.3
1.71%
4,539            Other miscellaneous store retailers
$1,781,429.23
2.32%
454        Non-store retailers
$164,183,515.8
$183,950,997
$19,767,481.28
2.3%
722    Food services and drinking places
$166,674,881.9
$198,340,599.3
$31,665,717.4
3.54%
7,223        Special food services
$2,564,759.63
3.53%
7,224        Drinking places (alcoholic beverages)
$715,608
3.66%
7,225        Restaurants and other eating places
$149,516,928.7
$177,902,278.5
$28,385,349.78
3%
Get the data
(Updated 05-29-2025)
Job Postings Data

Job Postings 5-Year Trend

City of Marble Falls (proper) (hover to display values)

Get the data
(Updated 06-25-2025)

Job Postings 30-Day Trend

City of Marble Falls (proper) Active Postings

Source: Lightcast

Get the data
(Updated 06-25-2025)

Top 20 Skills

City of Marble Falls (proper) Active Postings (click headers to sort data)

Skill
Latest 30 Days Unique Postings
Latest 30 Days Unique Postings % Change
Nursing77
-18.2%
Merchandising67
-9%
Housekeeping41
4.9%
Home Health Care40
-22.5%
Infection Control40
-2.5%
Inventory Management32
-9.4%
Geriatrics30
-20%
Cash Register28
-10.7%
Food Safety And Sanitation28
17.9%
Patient Education And Counseling28
-39.3%
Pediatrics28
-28.6%
Caregiving26
-3.8%
Medical Terminology25
-16%
Nursing Practices25
20%
Care Standards Act 200024
-12.5%
Effective Communication24
-33.3%
Restaurant Operation24
16.7%
Billing23
-13%
Food Services23
4.3%
Medical Privacy23
0%
Get the data
(Updated 06-25-2025)

Job Postings by Industry

City of Marble Falls (proper) Active Postings (click headers to sort data)

Industry Sector (2-Digit)
Latest 30 Days Unique Postings
Latest 30 Days Unique Postings % Change
Health Care and Social Assistance221
0.5%
Retail Trade92
-12%
Administrative and Support and Waste Management and Remediation Services58
-12.1%
Accommodation and Food Services47
8.5%
Other Services (except Public Administration)18
-22.2%
Wholesale Trade16
6.3%
Finance and Insurance11
0%
Manufacturing10
-60%
Transportation and Warehousing10
-50%
Information9
-11.1%
Professional, Scientific, and Technical Services9
-44.4%
Utilities7
14.3%
Construction5
-100%
Management of Companies and Enterprises2
50%
Mining, Quarrying, and Oil and Gas Extraction2
0%
Arts, Entertainment, and Recreation1
0%
Educational Services1
Public Administration1
-100%
Real Estate and Rental and Leasing1
0%
Get the data
(Updated 06-25-2025)

Job Postings by Educational Attainment

City of Marble Falls (proper)

Get the data
(Updated 06-25-2025)

Job Postings by Experience Level

City of Marble Falls (proper)

Get the data
(Updated 06-25-2025)

Unemployment and Labor Force Participation Rates

Burnet County

Unemployment Rate
Labor Force Participation Rate
0%20%40%60%
2020
5.1%
56.1%
2021
4.1%
56.9%
2022
3.3%
57.5%
2023
3.4%
58.3%
2024
3.5%
57.1%
January 2025
3.6%
55.5%
February 2025
3.8%
56.3%
March 2025
3.5%
55.9%
April 2025
3.2%
57%

Source: Lightcast

Get the data
(Updated 06-25-2025)

Commuting Patterns by Zip Code in Burnet and Llano Counties

Hover to display values

2024 Jobs
2024 Resident Workers
2024 Net Commuters

Net commuters is the number of people commuting into or out of the area. For negative values, there are more people commuting out for work than in. For positive values, there are more commuters coming in than out.

Get the data
(Updated 06-25-2025)

Commuting Patterns by County within 60 Mile Radius of Marble Falls

Hover to display values

2023 Inbound Commuters
2023 Outbound Commuters
2023 Net Commuters

Net commuters is the number of people commuting into or out of the area. For negative values, there are more people commuting out for work than in. For positive values, there are more commuters coming in than out.

Get the data
(Updated 05-29-2025)
Housing Data

Regional Home Value Comparison over Time

Hover to isolate/display values

Source: Zillow

Get the data
(Updated 06-25-2025)
Lightcast, US Census, Bureau of Labor Statistics, Zillow
Sources: