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Burnet County
Marble Falls, Texas - Economic Overview
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Marble Falls - located in the heart of the Texas Hill Country - is a convergence of business, industry, adventure, and small-town charm. Despite our proximity to large urban centers like Austin (60 min. away) and San Antonio (75 min. away), Marble Falls is no bedroom community. We are the regional economic hub for the Highland Lakes area, with a trade area of more than 121,000 people who generate more than $3.6 million every day in gross sales.
Nearly half a million people live within a 30-mile radius of Marble Falls, including a workforce of over 160,000. The Marble Falls economy is a vibrant one with an unemployment rate that perennially hovers around 3%. The Marble Falls EDC is committed to workforce initiatives, working with area employers and community stakeholders to ensure a talent pipeline to meet employers’ needs. We understand the success of your business is dependent on the ability to find qualified candidates to fill your staffing needs.
With an eager workforce, available land, thriving economy and welcoming community, Marble Falls is the ideal location to live, work, and do business!
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Marble Falls, TX (Zip Code 78654 Population)
25,198
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Labor Force Within 30 Mile Commute
164,221
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Marble Falls, TX (City Proper Population)
7,423
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As of 2023 the region's population increased by 13.8% since 2018, growing by 3,084. Population is expected to increase by 11.4% between 2023 and 2028, adding 2,891.
Population & Demographic Data
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Population Growth Comparison by Region
Marble Falls zip code 78654
Region | 2018 Population | 2023 Population | Change | Population Change % |
|---|---|---|---|---|
| Marble Falls, TX | 22,381 | 25,165 | 2,784 | 12.44% |
| Texas | 28,624,564 | 30,407,268 | 1,782,704 | 6.23% |
| United States | 326838199 | 335528243 | 8690044 | 2.66% |
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Mean Household Income over Time
City of Marble Falls (Proper)
ACS
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Population and Job Growth over Time
Marble Falls zip code 78654 (hover to display values). Jobs increased by 17% from 2018-2023, and are projected to increase by 11% from 2023-2028
Source: Lightcast
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Population by Educational Attainment
Burnet County, TX
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Occupation Demographics
Burnet County, TX
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Population by Age Cohort
Marble Falls zip code 78654 (click column headers to sort data)
Age Cohort | 2018 Population | 2023 Population | Change | % Change | 2023 % of Cohort |
|---|---|---|---|---|---|
| Under 5 years | 1,385 | 1,133 | -252 | -18% | 4.51% |
| 5 to 9 years | 1,318 | 1,470 | 152 | 12% | 5.86% |
| 10 to 14 years | 1,347 | 1,604 | 257 | 19% | 6.39% |
| 15 to 19 years | 1,381 | 1,546 | 166 | 12% | 6.16% |
| 20 to 24 years | 1,163 | 1,347 | 183 | 16% | 5.37% |
| 25 to 29 years | 948 | 1,316 | 367 | 39% | 5.24% |
| 30 to 34 years | 1,133 | 1,210 | 77 | 7% | 4.82% |
| 35 to 39 years | 1,223 | 1,408 | 186 | 15% | 5.61% |
| 40 to 44 years | 1,170 | 1,390 | 220 | 19% | 5.54% |
| 45 to 49 years | 1,287 | 1,300 | 13 | 1% | 5.18% |
| 50 to 54 years | 1,331 | 1,383 | 52 | 4% | 5.51% |
| 55 to 59 years | 1,730 | 1,646 | -84 | -5% | 6.56% |
| 60 to 64 years | 1,757 | 2,087 | 330 | 19% | 8.31% |
| 65 to 69 years | 1,599 | 2,090 | 491 | 31% | 8.33% |
| 70 to 74 years | 1,315 | 1,692 | 378 | 29% | 6.74% |
| 75 to 79 years | 1,079 | 1,103 | 24 | 2% | 4.4% |
| 80 to 84 years | 726 | 641 | -85 | -12% | 2.55% |
| 85 years and over | 678 | 732 | 54 | 8% | 2.92% |
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Marble Falls Industries & Occupations Data
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Industry Characteristics
Marble Falls zip code 78654 (click column headers to sort data)
Industry | 2024 Jobs | 2024 Average Earnings Per Worker | 2024 LQ (Industry Concentration) | 2019-2024 % Change in Jobs |
|---|---|---|---|---|
| Restaurants and Other Eating Places | 1,130 | $28,544 | 1.09 | -4.46% |
| Education (Local Government) | 790 | $54,341 | 1.07 | 1.18% |
| Residential Building Construction | 715 | $54,535 | 4.23 | 41.97% |
| General Medical and Surgical Hospitals | 622 | $121,767 | 1.33 | 27.82% |
| Supermarkets and Other Grocery (except Convenience) Stores | 520 | $43,346 | 2.15 | 51.46% |
| Local Government, Excluding Education and Hospitals | 370 | $85,397 | 0.68 | 13.87% |
| Warehouse Clubs, Supercenters, and Other General Merchandise Retailers | 315 | $38,810 | 1.31 | 9.54% |
| Electrical Contractors and Other Wiring Installation Contractors | 308 | $65,590 | 2.5 | 45.04% |
| Janitorial Services | 288 | $20,067 | 1.33 | 7.5% |
| Water and Sewer Line and Related Structures Construction | 280 | $78,179 | 12.58 | 70.27% |
| All Other Specialty Trade Contractors | 255 | $55,752 | 3.22 | 4.2% |
| Landscaping Services | 243 | $37,408 | 1.72 | -1% |
| Plumbing, Heating, and Air-Conditioning Contractors | 235 | $63,597 | 1.62 | 62.35% |
| Management Consulting Services | 229 | $68,209 | 0.9 | 49.96% |
| New Car Dealers | 219 | $85,922 | 2.15 | 19.4% |
| Home Health Care Services | 207 | $40,844 | 0.98 | -39.28% |
| Home Centers | 205 | $45,628 | 3.04 | 19.75% |
| Religious Organizations | 185 | $22,227 | 1.19 | 9.17% |
| Offices of Physicians | 142 | $78,527 | 0.47 | 44.06% |
| Machine Shops | 134 | $68,290 | 5.06 | -8.12% |
| Sand, Gravel, Clay, and Ceramic and Refractory Minerals Mining and Quarrying | 128 | $102,955 | 21.51 | 226.89% |
| Offices of Dentists | 123 | $74,928 | 1.21 | 29.44% |
| Elementary and Secondary Schools | 111 | $28,261 | 0.91 | 24.36% |
| Private Households | 104 | $17,685 | 0.75 | -22.63% |
| Community Housing Services | 13 | $56,883 | 0.96 | 83.1% |
Source: Lightcast
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Occupation Characteristics
Marble Falls zip code 78654 (click column headers to sort data)
Profession | 2023 Jobs | 2018-2023 % Change in Jobs | 2023 Median Salary | 2023 LQ (Occupation Concentration) |
|---|---|---|---|---|
| Sales and Related | 3,230.39 | 18.02% | 38,717.24 | 1.38 |
| Management | 2,430.06 | 48.17% | 59,226.77 | 1.33 |
| Construction and Extraction | 1,991.49 | 29.4% | 43,871.84 | 2.28 |
| Office and Administrative Support | 1,687.18 | 18.61% | 36,644.99 | 0.8 |
| Business and Financial Operations | 1,682.8 | 66.62% | 71,117.32 | 1.06 |
| Food Preparation and Serving Related | 1,401.24 | -3.64% | 27,531.11 | 1.08 |
| Transportation and Material Moving | 1,261.51 | 24.76% | 37,194.61 | 0.78 |
| Building and Grounds Cleaning and Maintenance | 868.38 | 4.56% | 31,191.11 | 1.26 |
| Installation, Maintenance, and Repair | 831.99 | 45.38% | 44,125.1 | 1.17 |
| Educational Instruction and Library | 692.01 | 5.32% | 56,041.36 | 0.72 |
| Personal Care and Service | 676.45 | 8.99% | 31,826.91 | 1 |
| Healthcare Practitioners and Technical | 649.88 | 18.62% | 80,160.97 | 0.66 |
| Production | 642.98 | 5.07% | 40,337.08 | 0.71 |
| Arts, Design, Entertainment, Sports, and Media | 524.48 | 9.46% | 39,881.66 | 0.85 |
| Healthcare Support | 499.63 | 12.48% | 31,374.08 | 0.63 |
| Community and Social Service | 209.29 | 27.48% | 49,433.99 | 0.68 |
| Computer and Mathematical | 184.95 | 33% | 64,518.66 | 0.34 |
| Protective Service | 164.61 | 11.73% | 50,637.07 | 0.47 |
| Architecture and Engineering | 155.76 | 48.76% | 67,447.01 | 0.57 |
| Farming, Fishing, and Forestry | 134.72 | 8.43% | 26,184.7 | 1.03 |
| Life, Physical, and Social Science | 80.33 | 54.35% | 77,164.64 | 0.43 |
| Legal | 75.9 | 4.43% | 65,063.49 | 0.48 |
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Annual Wage Ranges by Occupation (25th-75th Percentile)
Marble Falls zip code 78654
Business and Financial Operations
$42,503
$144,608
Legal
$42,778
$140,968
Life, Physical, and Social Science
$51,157
$116,495
Healthcare Practitioners and Technical
$54,445
$112,412
Computer and Mathematical
$44,704
$110,915
Management
$30,980
$110,679
Architecture and Engineering
$46,362
$109,425
Sales and Related
$27,125
$81,092
Arts, Design, Entertainment, Sports, and Media
$24,568
$80,338
Community and Social Service
$44,441
$72,408
Educational Instruction and Library
$34,984
$66,447
Protective Service
$45,462
$64,522
Installation, Maintenance, and Repair
$35,761
$62,938
Military-only
$23,938
$62,447
Construction and Extraction
$33,314
$61,044
Production
$32,907
$57,766
Personal Care and Service
$22,442
$54,516
Office and Administrative Support
$30,424
$51,515
Transportation and Material Moving
$30,323
$50,601
Building and Grounds Cleaning and Maintenance
$24,253
$42,870
Healthcare Support
$27,914
$41,532
Farming, Fishing, and Forestry
$17,521
$41,117
Food Preparation and Serving Related
$24,056
$35,689
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Retail Expenditures and Projected 5-Year Change by Sub-Sector
City of Marble Falls (click column headers to sort data)
NAICS | Description | 2022 Aggregate Expenditure Estimate | 2027 Aggregate Expenditure Estimate | Growth | Compound Annual Growth Rate (%) |
|---|---|---|---|---|---|
| 441 | Motor vehicle and parts dealers | $277,155,701 | $320,332,369.3 | $43,176,668.3 | 2.94% |
| 442 | Furniture and home furnishings stores | $12,316,815.93 | $13,474,789.98 | $1,157,974.05 | 1.81% |
| 4,421 | Furniture stores | $8,131,338.95 | $8,890,922.8 | $759,583.85 | 1.8% |
| 4,422 | Home furnishings stores | $4,185,476.98 | $4,583,867.18 | $398,390.2 | 1.84% |
| 443 | Electronics and appliance stores | $22,255,652.4 | $25,048,734.53 | $2,793,082.13 | 2.39% |
| 444 | Building material and garden equipment and supplies dealers | $76,287,391.13 | $89,139,654.18 | $12,852,263.05 | 3.16% |
| 4,441 | Building material and supplies dealers | $67,200,592.18 | $78,616,282.95 | $11,415,690.78 | 3.19% |
| 4,442 | Lawn and garden equipment and supplies stores | $9,086,798.95 | $10,523,371.23 | $1,436,572.28 | 2.98% |
| 445 | Food and beverage stores | $177,621,163 | $201,570,927.1 | $23,949,764.13 | 2.56% |
| 4,451 | Grocery stores | $163,946,782.3 | $185,823,155.8 | $21,876,373.48 | 2.54% |
| 4,452 | Specialty food stores | $5,081,186.45 | $5,735,209.68 | $654,023.23 | 2.45% |
| 4,453 | Beer, wine, and liquor stores | $8,593,194.2 | $10,012,561.63 | $1,419,367.43 | 3.1% |
| 446 | Health and personal care stores | $32,043,025.03 | $37,438,738.38 | $5,395,713.35 | 3.16% |
| 447 | Gasoline stations | $106,402,089.8 | $127,212,170.6 | $20,810,080.85 | 3.64% |
| 448 | Clothing and clothing accessories stores | $32,999,579.03 | $34,362,842.73 | $1,363,263.7 | 0.81% |
| 4,481 | Clothing stores | $22,513,958.45 | $23,442,557.8 | $928,599.35 | 0.81% |
| 4,482 | Shoe stores | $6,129,749.6 | $6,411,357.78 | $281,608.18 | 0.9% |
| 4,483 | Jewelry, luggage, and leather goods stores | $4,355,870.98 | $4,508,927.15 | $153,056.18 | 0.69% |
| 451 | Sporting goods, hobby, musical instrument, and book stores | $14,455,953 | $16,026,071.88 | $1,570,118.88 | 2.08% |
| 4,511 | Sporting goods, hobby, and musical instrument stores | $10,917,560.55 | $12,144,942.03 | $1,227,381.48 | 2.15% |
| 4,512 | Book stores and news dealers | $3,538,392.45 | $3,881,129.85 | $342,737.4 | 1.87% |
| 452 | General merchandise stores | $151,118,188.5 | $170,070,967.1 | $18,952,778.63 | 2.39% |
| 4,522 | Department stores | $15,700,778.85 | $17,137,975.88 | $1,437,197.03 | 1.77% |
| 4,523 | Other general merchandise stores | $135,417,409.7 | $152,932,991.3 | $17,515,581.6 | 2.46% |
| 453 | Miscellaneous store retailers | $23,990,029.18 | $26,741,586.88 | $2,751,557.7 | 2.2% |
| 4,531 | Florists | $830,278.95 | $960,898.73 | $130,619.78 | 2.97% |
| 4,532 | Office supplies, stationery, and gift stores | $4,357,216.43 | $4,829,818.83 | $472,602.4 | 2.08% |
| 4,533 | Used merchandise stores | $4,154,191.6 | $4,521,097.9 | $366,906.3 | 1.71% |
| 4,539 | Other miscellaneous store retailers | $14,648,342.2 | $16,429,771.43 | $1,781,429.23 | 2.32% |
| 454 | Non-store retailers | $164,183,515.8 | $183,950,997 | $19,767,481.28 | 2.3% |
| 722 | Food services and drinking places | $166,674,881.9 | $198,340,599.3 | $31,665,717.4 | 3.54% |
| 7,223 | Special food services | $13,525,208.68 | $16,089,968.3 | $2,564,759.63 | 3.53% |
| 7,224 | Drinking places (alcoholic beverages) | $3,632,744.48 | $4,348,352.48 | $715,608 | 3.66% |
| 7,225 | Restaurants and other eating places | $149,516,928.7 | $177,902,278.5 | $28,385,349.78 | 3% |
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Job Postings Data
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Job Postings 5-Year Trend
City of Marble Falls (proper) (hover to display values)
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Job Postings 30-Day Trend
City of Marble Falls (proper) Active Postings
Source: Lightcast
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Top 20 Skills
City of Marble Falls (proper) Active Postings (click headers to sort data)
Skill | Latest 30 Days Unique Postings | Latest 30 Days Unique Postings % Change |
|---|---|---|
| Nursing | 89 | -6.7% |
| Merchandising | 63 | -14.3% |
| Housekeeping | 46 | -15.2% |
| Home Health Care | 45 | -13.3% |
| Infection Control | 37 | -5.4% |
| Cash Register | 33 | -9.1% |
| Caregiving | 31 | -35.5% |
| Food Safety And Sanitation | 29 | -58.6% |
| Medical Records | 29 | -17.2% |
| Medical Terminology | 29 | -17.2% |
| Nursing Practices | 29 | 13.8% |
| Inventory Management | 28 | -25% |
| Marketing | 28 | -14.3% |
| Effective Communication | 27 | -25.9% |
| Continuous Improvement Process | 25 | 24% |
| Selling Techniques | 25 | -28% |
| Cash Handling | 24 | 0% |
| Electronic Medical Record | 24 | -20.8% |
| Intensive Care Unit | 23 | 4.3% |
| Vital Signs | 23 | 4.3% |
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Job Postings by Industry
City of Marble Falls (proper) Active Postings (click headers to sort data)
Industry Sector (2-Digit) | Latest 30 Days Unique Postings | Latest 30 Days Unique Postings % Change |
|---|---|---|
| Health Care and Social Assistance | 197 | -17.8% |
| Retail Trade | 86 | -15.1% |
| Administrative and Support and Waste Management and Remediation Services | 82 | -23.2% |
| Accommodation and Food Services | 51 | -21.6% |
| Wholesale Trade | 21 | -14.3% |
| Finance and Insurance | 18 | -33.3% |
| Manufacturing | 14 | 14.3% |
| Professional, Scientific, and Technical Services | 13 | -30.8% |
| Other Services (except Public Administration) | 9 | -55.6% |
| Public Administration | 8 | 12.5% |
| Real Estate and Rental and Leasing | 8 | 25% |
| Construction | 7 | -42.9% |
| Utilities | 7 | 71.4% |
| Mining, Quarrying, and Oil and Gas Extraction | 5 | 80% |
| Transportation and Warehousing | 3 | -133.3% |
| Arts, Entertainment, and Recreation | 2 | 0% |
| Educational Services | 2 | 0% |
| Information | 1 | -400% |
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Job Postings by Educational Attainment
City of Marble Falls (proper)
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Job Postings by Experience Level
City of Marble Falls (proper)
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Unemployment and Labor Force Participation Rates
Burnet County
Unemployment Rate
Labor Force Participation Rate
2020
5.1%
56.1%
2021
4.1%
56.9%
2022
3.3%
57.5%
2023
3.4%
58%
2024
3.5%
57.1%
January-February 2025
3.7%
55.8%
March 2025
3.5%
55.8%
April 2025
3.2%
56.9%
May 2025
3.5%
56.6%
June 2025
3.4%
56.5%
Source: Lightcast
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Commuting Patterns by Zip Code in Burnet and Llano Counties
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2024 Jobs
2024 Resident Workers
2024 Net Commuters
Net commuters is the number of people commuting into or out of the area. For negative values, there are more people commuting out for work than in. For positive values, there are more commuters coming in than out.
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Commuting Patterns by County within 60 Mile Radius of Marble Falls
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2023 Inbound Commuters
2023 Outbound Commuters
2023 Net Commuters
Net commuters is the number of people commuting into or out of the area. For negative values, there are more people commuting out for work than in. For positive values, there are more commuters coming in than out.
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Housing Data
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Regional Home Value Comparison over Time
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Source: Zillow
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Lightcast, US Census, Bureau of Labor Statistics, Zillow
Sources: