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Burnet County
Marble Falls, Texas - Economic Overview
Marble Falls - located in the heart of the Texas Hill Country - is a convergence of business, industry, adventure, and small-town charm. Despite our proximity to large urban centers like Austin (60 min. away) and San Antonio (75 min. away), Marble Falls is no bedroom community. We are the regional economic hub for the Highland Lakes area, with a trade area of 117,500 people who generate more than $3 million every day in gross sales.
More than 447,000 people live within a 30-mile radius of Marble Falls, including a workforce of over 163,800. The Marble Falls economy is a vibrant one with an unemployment rate of 2.8%. The Marble Falls EDC is committed to workforce initiatives, working with area employers and community stakeholders to ensure a talent pipeline to meet employers’ needs. We understand the success of your business is dependent on the ability to find qualified candidates to fill your staffing needs.
With an eager workforce, available land, thriving economy and welcoming community, Marble Falls is the ideal location to live, work and do business!
Marble Falls, TX (Zip Code 78654 Population)
25,598
Labor Force Within 30 Mile Commute
164,221
Marble Falls, TX (City Proper Population)
7,423
As of 2023 the region's population increased by 13.8% since 2018, growing by 3,084. Population is expected to increase by 11.4% between 2023 and 2028, adding 2,891.
Population & Demographic Data
Population Growth Comparison by Region
Marble Falls zip code 78654
| Area | 2017 Population | 2022 Population | Change | % Change |
|---|---|---|---|---|
| Marble Falls, TX | 22,641 | 25,514 | 2,873 | 13% |
| Texas | 28,291,024 | 29,761,575 | 1,470,551 | 5% |
| Nation | 325,122,128 | 334,161,482 | 9,039,354 | 3% |
Population and Job Growth over Time
Marble Falls zip code 78654 (hover to display values)
Source: Lightcast
Population by Educational Attainment
Burnet County, TX
Occupation Demographics
Burnet County, TX
Population by Age Cohort
Marble Falls zip code 78654 (click column headers to sort data)
| Age Cohort | 2017 Population | 2022 Population | Change | % Change | 2022 % of Cohort |
|---|---|---|---|---|---|
| Under 5 years | 1,178 | 1,015 | -163 | -14% | 4.09% |
| 5 to 9 years | 1,342 | 1,293 | -49 | -4% | 5.21% |
| 10 to 14 years | 1,330 | 1,457 | 127 | 10% | 5.87% |
| 15 to 19 years | 1,374 | 1,687 | 313 | 23% | 6.8% |
| 20 to 24 years | 1,399 | 1,142 | -256 | -18% | 4.6% |
| 25 to 29 years | 982 | 867 | -114 | -12% | 3.5% |
| 30 to 34 years | 950 | 1,260 | 310 | 33% | 5.08% |
| 35 to 39 years | 1,192 | 1,531 | 339 | 28% | 6.17% |
| 40 to 44 years | 1,138 | 1,520 | 382 | 34% | 6.12% |
| 45 to 49 years | 1,353 | 1,306 | -46 | -3% | 5.27% |
| 50 to 54 years | 1,444 | 1,433 | -11 | -1% | 5.78% |
| 55 to 59 years | 1,752 | 1,732 | -20 | -1% | 6.98% |
| 60 to 64 years | 1,649 | 2,145 | 496 | 30% | 8.64% |
| 65 to 69 years | 1,595 | 2,061 | 466 | 29% | 8.31% |
| 70 to 74 years | 1,257 | 1,726 | 469 | 37% | 6.96% |
| 75 to 79 years | 1,031 | 1,168 | 137 | 13% | 4.71% |
| 80 to 84 years | 692 | 670 | -22 | -3% | 2.7% |
| 85 years and over | 656 | 798 | 142 | 22% | 3.22% |
Marble Falls Industries & Occupations Data
Industry Characteristics
Marble Falls zip code 78654 (click column headers to sort data)
| Industry | 2023 Jobs | 2022 Average Earnings Per Worker | 2023 LQ (Industry Concentration) | 2018-2023 % Change in Jobs | 2022 GRP |
|---|---|---|---|---|---|
| Construction | 2,681 | $57,096 | 2.52 | 32.33% | |
| Retail Trade | 2,566 | $39,628 | 1.48 | 16.3% | |
| Finance and Insurance | 1,745 | $46,266 | 1.46 | 50.83% | |
| Real Estate and Rental and Leasing | 1,684 | $53,740 | 1.53 | 50.09% | |
| Accommodation and Food Services | 1,468 | $28,370 | 1.1 | 1.85% | |
| Health Care and Social Assistance | 1,415 | $68,236 | 0.66 | 18.83% | |
| Other Services (except Public Administration) | 1,148 | $30,312 | 1.08 | 10.41% | |
| Government | 1,066 | $59,250 | 0.49 | -2.97% | |
| Professional, Scientific, and Technical Services | 951 | $61,390 | 0.66 | 26.71% | |
| Administrative and Support and Waste Management and Remediation Services | 919 | $29,643 | 0.8 | 5.18% | |
| Transportation and Warehousing | 707 | $35,484 | 0.67 | 35.34% | |
| Manufacturing | 675 | $67,460 | 0.56 | 20.02% | |
| Agriculture, Forestry, Fishing and Hunting | 618 | $23,103 | 1.93 | 4.84% | |
| Wholesale Trade | 587 | $102,770 | 0.96 | 37.54% | |
| Arts, Entertainment, and Recreation | 301 | $26,667 | 0.74 | 9.62% | |
| Mining, Quarrying, and Oil and Gas Extraction | 252 | $114,094 | 2.66 | 176.02% | |
| Educational Services | 226 | $29,939 | 0.51 | 18.83% | |
| Information | 173 | $51,467 | 0.49 | 6.49% | |
| Utilities | 23 | $117,462 | 0.43 | -56.55% | |
| Management of Companies and Enterprises | 10 | $49,413 | 0.04 | -90.39% |
Source: Lightcast
Occupation Concentration
Marble Falls zip code 78654 (click column headers to sort data)
| Occupation | 2023 Jobs | 2023 Median Salary | 2023 Average Hourly Wage | 2023 LQ (Occupation Concentration) | 2018-2023 % Change in Jobs |
|---|---|---|---|---|---|
| Sales and Related | 3,256 | $37,314 | $37.23 | 1.45 | 19.75% |
| Management | 2,339 | $55,022 | $40.51 | 1.36 | 42.75% |
| Construction and Extraction | 1,918 | $41,895 | $26.88 | 2.29 | 22.42% |
| Office and Administrative Support | 1,612 | $34,869 | $19.41 | 0.78 | 20.19% |
| Business and Financial Operations | 1,543 | $68,398 | $53.22 | 1.02 | 60.27% |
| Food Preparation and Serving Related | 1,317 | $25,586 | $14.23 | 1.08 | -4.79% |
| Transportation and Material Moving | 1,283 | $35,164 | $20.82 | 0.82 | 28.2% |
| Building and Grounds Cleaning and Maintenance | 872 | $29,082 | $18.8 | 1.31 | 7.11% |
| Installation, Maintenance, and Repair | 723 | $40,590 | $23.14 | 1.06 | 36.59% |
| Personal Care and Service | 661 | $31,238 | $22.76 | 1.03 | 7.44% |
| Production | 629 | $41,282 | $22.25 | 0.72 | 6.07% |
| Educational Instruction and Library | 619 | $52,708 | $30.24 | 0.68 | -1.66% |
| Healthcare Practitioners and Technical | 580 | $73,408 | $46.46 | 0.62 | 16.78% |
| Healthcare Support | 487 | $30,136 | $17.52 | 0.65 | 15.41% |
| Arts, Design, Entertainment, Sports, and Media | 477 | $40,667 | $32.9 | 0.8 | 10.36% |
| Community and Social Service | 168 | $49,741 | $27.54 | 0.58 | 13.7% |
| Computer and Mathematical | 155 | $66,501 | $40.57 | 0.29 | 18.81% |
| Architecture and Engineering | 143 | $64,371 | $40.58 | 0.54 | 51.03% |
| Farming, Fishing, and Forestry | 136 | $24,456 | $15.97 | 1.06 | 10.02% |
| Protective Service | 124 | $44,948 | $23.63 | 0.37 | 7.81% |
| Legal | 92 | $61,569 | $50.23 | 0.6 | 30.09% |
| Life, Physical, and Social Science | 70 | $73,483 | $53.08 | 0.41 | 34.09% |
Retail Expenditures and Projected 5-Year Change by Sub-Sector
City of Marble Falls (click column headers to sort data)
| NAICS | Description | 2022 Aggregate Expenditure Estimate | 2027 Aggregate Expenditure Estimate | Growth | Compound Annual Growth Rate (%) |
|---|---|---|---|---|---|
| 441 | Motor vehicle and parts dealers | $277,155,701 | $320,332,369 | $43,176,668 | 2.94% |
| 442 | Furniture and home furnishings stores | $12,316,816 | $13,474,790 | $1,157,974 | 1.81% |
| 4,421 | Furniture stores | $8,131,339 | $8,890,923 | $759,584 | 1.8% |
| 4,422 | Home furnishings stores | $4,185,477 | $4,583,867 | $398,390 | 1.84% |
| 443 | Electronics and appliance stores | $22,255,652 | $25,048,735 | $2,793,082 | 2.39% |
| 444 | Building material and garden equipment and supplies dealers | $76,287,391 | $89,139,654 | $12,852,263 | 3.16% |
| 4,441 | Building material and supplies dealers | $67,200,592 | $78,616,283 | $11,415,691 | 3.19% |
| 4,442 | Lawn and garden equipment and supplies stores | $9,086,799 | $10,523,371 | $1,436,572 | 2.98% |
| 445 | Food and beverage stores | $177,621,163 | $201,570,927 | $23,949,764 | 2.56% |
| 4,451 | Grocery stores | $163,946,782 | $185,823,156 | $21,876,373 | 2.54% |
| 4,452 | Specialty food stores | $5,081,186 | $5,735,210 | $654,023 | 2.45% |
| 4,453 | Beer, wine, and liquor stores | $8,593,194 | $10,012,562 | $1,419,367 | 3.1% |
| 446 | Health and personal care stores | $32,043,025 | $37,438,738 | $5,395,713 | 3.16% |
| 447 | Gasoline stations | $106,402,090 | $127,212,171 | $20,810,081 | 3.64% |
| 448 | Clothing and clothing accessories stores | $32,999,579 | $34,362,843 | $1,363,264 | 0.81% |
| 4,481 | Clothing stores | $22,513,958 | $23,442,558 | $928,599 | 0.81% |
| 4,482 | Shoe stores | $6,129,750 | $6,411,358 | $281,608 | 0.9% |
| 4,483 | Jewelry, luggage, and leather goods stores | $4,355,871 | $4,508,927 | $153,056 | 0.69% |
| 451 | Sporting goods, hobby, musical instrument, and book stores | $14,455,953 | $16,026,072 | $1,570,119 | 2.08% |
| 4,511 | Sporting goods, hobby, and musical instrument stores | $10,917,561 | $12,144,942 | $1,227,381 | 2.15% |
| 4,512 | Book stores and news dealers | $3,538,392 | $3,881,130 | $342,737 | 1.87% |
| 452 | General merchandise stores | $151,118,189 | $170,070,967 | $18,952,779 | 2.39% |
| 4,522 | Department stores | $15,700,779 | $17,137,976 | $1,437,197 | 1.77% |
| 4,523 | Other general merchandise stores | $135,417,410 | $152,932,991 | $17,515,582 | 2.46% |
| 453 | Miscellaneous store retailers | $23,990,029 | $26,741,587 | $2,751,558 | 2.2% |
| 4,531 | Florists | $830,279 | $960,899 | $130,620 | 2.97% |
| 4,532 | Office supplies, stationery, and gift stores | $4,357,216 | $4,829,819 | $472,602 | 2.08% |
| 4,533 | Used merchandise stores | $4,154,192 | $4,521,098 | $366,906 | 1.71% |
| 4,539 | Other miscellaneous store retailers | $14,648,342 | $16,429,771 | $1,781,429 | 2.32% |
| 454 | Non-store retailers | $164,183,516 | $183,950,997 | $19,767,481 | 2.3% |
| 722 | Food services and drinking places | $166,674,882 | $198,340,599 | $31,665,717 | 3.54% |
| 7,223 | Special food services | $13,525,209 | $16,089,968 | $2,564,760 | 3.53% |
| 7,224 | Drinking places (alcoholic beverages) | $3,632,744 | $4,348,352 | $715,608 | 3.66% |
| 7,225 | Restaurants and other eating places | $149,516,929 | $177,902,279 | $28,385,350 | 3% |
From 2018 to 2023, jobs increased by 15.6% in Marble Falls ,TX from 8,985 to 10,320. TThis change outpaced the national growth rate of 3.6% by 12.0%. As the number of jobs increased, the labor force participation rate increased from 59.8% to 62.0% between 2018 and 2023.
Jobs & Earnings Data
Avg. Earnings Per Job (2023)
$63.0K
Projected 5-Year Job Growth (2023-2028)
14%
Annual Wage Ranges by Occupation (25th-75th Percentile)
Marble Falls zip code 78654
Business and Financial Operations
$39,543
$122,069
Legal
$39,639
$113,484
Life, Physical, and Social Science
$48,169
$113,374
Healthcare Practitioners and Technical
$51,637
$102,343
Computer and Mathematical
$44,276
$100,705
Architecture and Engineering
$45,039
$99,793
Management
$24,909
$98,641
Sales and Related
$24,329
$76,419
Arts, Design, Entertainment, Sports, and Media
$21,360
$75,978
Educational Instruction and Library
$34,197
$67,985
Community and Social Service
$37,701
$63,352
Military-only
$22,188
$61,410
Construction and Extraction
$31,147
$60,222
Installation, Maintenance, and Repair
$30,794
$55,646
Production
$31,325
$54,204
Protective Service
$39,429
$53,349
Personal Care and Service
$21,266
$48,438
Transportation and Material Moving
$26,211
$48,004
Office and Administrative Support
$27,196
$45,385
Building and Grounds Cleaning and Maintenance
$22,765
$38,303
Farming, Fishing, and Forestry
$15,695
$37,894
Healthcare Support
$23,657
$36,368
Food Preparation and Serving Related
$21,464
$32,051
Job Postings 5-Year Trend
City of Marble Falls (proper) (hover to display values)
Job Postings 30-Day Trend
City of Marble Falls (proper) Active Postings
Source: Lightcast
Top 20 Skills
City of Marble Falls (proper) Active Postings (click headers to sort data)
| Skill | Latest 30 Days Unique Postings | Latest 30 Days Unique Postings % Change | Median Salary | Median Max Salary | Demand |
|---|---|---|---|---|---|
| Merchandising | 71 | -14.1% | $35,456 | $37,504 | 2.44 |
| Nursing | 63 | 22.2% | $80,128 | $82,944 | 2.67 |
| Housekeeping | 47 | -8.5% | $33,408 | $37,504 | 2.04 |
| Home Health Care | 41 | 7.3% | $37,504 | $37,504 | 2.51 |
| Special Education | 39 | 35.9% | $50,816 | $50,816 | 1.41 |
| Cash Register | 37 | 2.7% | $32,128 | $35,456 | 2.54 |
| Inventory Management | 35 | 0% | $39,552 | $41,600 | 2.26 |
| Individualized Education Programs (IEP) | 32 | 37.5% | $50,700 | $50,688 | 1.41 |
| Restaurant Operation | 32 | -15.6% | $27,264 | $29,056 | 1.94 |
| Curriculum Development | 31 | 35.5% | $50,700 | $50,816 | 1.42 |
| Medical Terminology | 31 | 32.3% | $40,448 | $45,568 | 3.19 |
| Educational Assessment | 30 | 36.7% | $50,700 | $50,688 | 1.4 |
| Organizational Communications | 30 | 20% | $50,816 | $50,816 | 1.43 |
| Infection Control | 29 | 6.9% | $33,280 | $33,280 | 2.93 |
| Medical Privacy | 29 | 24.1% | $36,864 | $40,448 | 3.52 |
| Food Safety And Sanitation | 28 | -17.9% | $33,408 | $37,504 | 2.18 |
| Learning Styles | 28 | 28.6% | $50,700 | $50,688 | 1.43 |
| Classroom Management | 27 | 22.2% | $50,700 | $50,816 | 1.44 |
| Caregiving | 26 | 7.7% | $35,456 | $37,504 | 2.19 |
| Cash Handling | 26 | -3.8% | $32,128 | $33,408 | 1.96 |
Job Postings by Industry
City of Marble Falls (proper) Active Postings (click headers to sort data)
| Industry Sector (2-Digit) | Latest 30 Days Unique Postings | Latest 30 Days Unique Postings % Change |
|---|---|---|
| Health Care and Social Assistance | 169 | 16% |
| Retail Trade | 107 | -8.4% |
| Accommodation and Food Services | 41 | -24.4% |
| Professional, Scientific, and Technical Services | 21 | -4.8% |
| Administrative and Support and Waste Management and Remediation Services | 16 | -75% |
| Finance and Insurance | 16 | 6.3% |
| Manufacturing | 15 | -6.7% |
| Other Services (except Public Administration) | 15 | 33.3% |
Job Postings by Educational Attainment
City of Marble Falls (proper)
Job Postings by Experience Level
City of Marble Falls (proper)
Unemployment and Labor Force Participation Rates
Unemployment Rate
Labor Force Participation Rate
2018
2.9%
59.9%
2019
2.7%
60.3%
2020
4.8%
59.5%
2021
3.8%
60.3%
2022
3%
60.5%
October 2023
3%
60.5%
November 2023
2.7%
61.1%
December 2023
2.7%
60.3%
January 2024
3.3%
59.7%
Source: Lightcast
Commuting Patterns by Zip Code in Burnet and Llano Counties
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2022 Jobs
2022 Resident Workers
2022 Net Commuters
Net commuters is the number of people commuting into or out of the area. For negative values, there are more people commuting out for work than in. For positive values, there are more commuters coming in than out.
Commuting Patterns by County within 60 Mile Radius of Marble Falls
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2023 Inbound Commuters
2023 Outbound Commuters
2023 Net Commuters
Net commuters is the number of people commuting into or out of the area. For negative values, there are more people commuting out for work than in. For positive values, there are more commuters coming in than out.
Data pulled from Higher Ed Institutions within 100 mile radius of Marble Falls, TX.
Education Data
10-Year Change in Education Program Completions (2012-2022)
30.9%
Student Enrollment in Travis County (2022)
98,350
Education Program Completions and Enrollment Pipeline
Top 15 Regional Institutions by Enrollment (click headers to sort data)
| Description | 2021 Program Completions | 5-Yr. % Change in Ttl. Program Completions | 2020 Enrollments | 5-Yr. % Change Enrollments Change |
|---|---|---|---|---|
| The University of Texas at Austin | 17,613 | 2.51% | 50,476 | -1.67% |
| Austin Community College District | 5,876 | 73.13% | 39,896 | -3.96% |
| Texas State University | 9,313 | 14.26% | 37,812 | -2.57% |
| The University of Texas at San Antonio | 8,095 | 31.65% | 34,742 | 19.97% |
| Baylor University | 5,321 | 20.99% | 19,297 | 13.79% |
| San Antonio College | 3,926 | 11.66% | 19,231 | 1.07% |
| Northwest Vista College | 2,838 | -14.8% | 18,542 | 10.42% |
| St Philip's College | 2,035 | 12.49% | 12,696 | 9.41% |
| Palo Alto College | 1,745 | 24.02% | 11,193 | 22.89% |
| Central Texas College | 2,323 | -44.69% | 10,173 | -43.85% |
| University of the Incarnate Word | 2,210 | 0.91% | 7,917 | -11.1% |
| McLennan Community College | 1,886 | 15.56% | 7,742 | -12.01% |
| Texas A&M University-San Antonio | 1,539 | 16.41% | 6,759 | 25.68% |
| Northeast Lakeview College | 880 | 645.76% | 6,657 | 91.07% |
| Temple College | 735 | -3.42% | 4,940 | 0% |
Higher Education Completions by Institution
| Institution | 2022 Completions | 2009-2022 Trend |
|---|---|---|
| The University of Texas at Austin | 17,432 | 13.1K 17.4K |
| Austin Community College District | 7,243 | 1.4K 7.2K |
| Saint Edward's University | 993 | 1.1K 1K |
| Concordia University Texas | 699 | 0.2K 0.7K |
| Southern Careers Institute-Austin | 651 | 0.2K 0.7K |
| The College of Health Care Professions-Austin | 376 | 0.1K 0.4K |
| Avenue Five Institute | 257 | 0K 0.3K |
| Auguste Escoffier School of Culinary Arts-Austin | 254 | 0K 0.3K |
| Huston-Tillotson University | 244 | 0.1K 0.2K |
| CyberTex Institute of Technology | 205 | 0K 0.2K |
Data is from neighboring Travis county as no higher Ed institutions exist in Blanco or Burnet counties.
Housing Data
Regional Home Value Comparison over Time
Hover to isolate/display values
Lightcast, US Census, Bureau of Labor Statistics, Zillow
Sources:
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