Marble Falls, TX
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Burnet County
Marble Falls, Texas - Economic Overview

Marble Falls - located in the heart of the Texas Hill Country - is a convergence of business, industry, adventure, and small-town charm. Despite our proximity to large urban centers like Austin (60 min. away) and San Antonio (75 min. away), Marble Falls is no bedroom community. We are the regional economic hub for the Highland Lakes area, with a trade area of more than 121,000 people who generate more than $3.6 million every day in gross sales.

Nearly half a million people live within a 30-mile radius of Marble Falls, including a workforce of over 160,000. The Marble Falls economy is a vibrant one with an unemployment rate that perennially hovers around 3%. The Marble Falls EDC is committed to workforce initiatives, working with area employers and community stakeholders to ensure a talent pipeline to meet employers’ needs. We understand the success of your business is dependent on the ability to find qualified candidates to fill your staffing needs.

With an eager workforce, available land, thriving economy and welcoming community, Marble Falls is the ideal location to live, work, and do business!

Marble Falls, TX (Zip Code 78654 Population)
25,198
Labor Force Within 30 Mile Commute
164,221
Marble Falls, TX (City Proper Population)
7,423
As of 2023 the region's population increased by 13.8% since 2018, growing by 3,084. Population is expected to increase by 11.4% between 2023 and 2028, adding 2,891.
Population & Demographic Data

Population Growth Comparison by Region

Marble Falls zip code 78654

Region
2018 Population
2023 Population
Change
Population Change %
Marble Falls, TX22,38125,1652,784
12.44%
Texas28,624,56430,407,2681,782,704
6.23%
United States3268381993355282438690044
2.66%
(Updated 11-19-2024)

Mean Household Income over Time

City of Marble Falls (Proper)

ACS

(Updated 11-19-2024)

Population and Job Growth over Time

Marble Falls zip code 78654 (hover to display values). Jobs increased by 17% from 2018-2023, and are projected to increase by 11% from 2023-2028

Source: Lightcast

(Updated 11-19-2024)

Population by Educational Attainment

Burnet County, TX

(Updated 01-06-2025)

Occupation Demographics

Burnet County, TX

(Updated 01-06-2025)

Population by Age Cohort

Marble Falls zip code 78654 (click column headers to sort data)

Age Cohort
2018 Population
2023 Population
Change
% Change
2023 % of Cohort
Under 5 years1,386
1,050
-337
-24%
4.14%
5 to 9 years1,317
1,488
171
13%
5.87%
10 to 14 years1,346
1,659
313
23%
6.54%
15 to 19 years1,378
1,815
436
32%
7.16%
20 to 24 years1,169
1,401
232
20%
5.53%
25 to 29 years947
1,069
122
13%
4.22%
30 to 34 years1,129
1,202
73
6%
4.74%
35 to 39 years1,222
1,579
357
29%
6.23%
40 to 44 years1,169
1,574
405
35%
6.21%
45 to 49 years1,285
1,297
12
1%
5.12%
50 to 54 years1,330
1,407
77
6%
5.55%
55 to 59 years1,724
1,634
-90
-5%
6.44%
60 to 64 years1,750
2,053
303
17%
8.1%
65 to 69 years1,593
2,098
506
32%
8.28%
70 to 74 years1,309
1,691
382
29%
6.67%
75 to 79 years1,077
1,021
-56
-5%
4.03%
80 to 84 years724
593
-131
-18%
2.34%
85 years and over678
724
46
7%
2.86%
(Updated 01-06-2025)
Marble Falls Industries & Occupations Data

Industry Characteristics

Marble Falls zip code 78654 (click column headers to sort data)

Industry
2023 Jobs
2023 Average Earnings Per Worker
2023 LQ (Industry Concentration)
2018-2023 % Change in Jobs
Restaurants and Other Eating Places
1,135
$27,379
1.1
-0.38%
Education (Local Government)
788
$50,765
1.08
-1.43%
Residential Building Construction
765
$54,798
4.56
42.84%
Supermarkets and Other Grocery (except Convenience) Stores
494
$41,609
2.03
55.37%
General Medical and Surgical Hospitals
399
$141,547
0.87
5.37%
Local Government, Excluding Education and Hospitals
382
$79,498
0.72
12.11%
Electrical Contractors and Other Wiring Installation Contractors
310
$62,371
2.58
92.94%
Water and Sewer Line and Related Structures Construction
307
$73,068
14.33
92.87%
Warehouse Clubs, Supercenters, and Other General Merchandise Retailers
307
$35,900
1.33
-2.46%
Janitorial Services
303
$19,576
1.41
15.39%
Landscaping Services
278
$36,582
1.95
12.44%
All Other Specialty Trade Contractors
270
$56,582
3.47
8.42%
Home Health Care Services
246
$36,307
1.25
2.4%
Plumbing, Heating, and Air-Conditioning Contractors
231
$61,225
1.63
41.97%
Management Consulting Services
217
$68,961
0.87
15.88%
New Car Dealers
213
$82,144
2.1
15.83%
Home Centers
205
$44,480
2.94
16.79%
Religious Organizations
173
$22,124
1.11
-1.5%
Sand, Gravel, Clay, and Ceramic and Refractory Minerals Mining and Quarrying
160
$103,362
27.83
1,687.61%
Machine Shops
145
$62,199
5.37
-0.73%
Community Housing Services
145
$64,159
10.84
119.38%
Offices of Physicians
139
$73,644
0.47
49.18%
Offices of Dentists
114
$73,275
1.12
37.69%
Elementary and Secondary Schools
108
$28,461
0.9
22.66%
Private Households
99
$17,588
0.71
-31.98%

Source: Lightcast

(Updated 01-06-2025)

Occupation Characteristics

Marble Falls zip code 78654 (click column headers to sort data)

Profession
2023 Jobs
2018-2023 % Change in Jobs
2023 Median Salary
2023 LQ (Occupation Concentration)
Sales and Related
3,230
18.02%
38,717
1.38
Management
2,430
48.17%
59,227
1.33
Construction and Extraction
1,991
29.4%
43,872
2.28
Office and Administrative Support
1,687
18.61%
36,645
0.8
Business and Financial Operations
1,683
66.62%
71,117
1.06
Food Preparation and Serving Related
1,401
-3.64%
27,531
1.08
Transportation and Material Moving
1,262
24.76%
37,195
0.78
Building and Grounds Cleaning and Maintenance
868
4.56%
31,191
1.26
Installation, Maintenance, and Repair
832
45.38%
44,125
1.17
Educational Instruction and Library
692
5.32%
56,041
0.72
Personal Care and Service
676
8.99%
31,827
1
Healthcare Practitioners and Technical
650
18.62%
80,161
0.66
Production
643
5.07%
40,337
0.71
Arts, Design, Entertainment, Sports, and Media
524
9.46%
39,882
0.85
Healthcare Support
500
12.48%
31,374
0.63
Community and Social Service
209
27.48%
49,434
0.68
Computer and Mathematical
185
33%
64,519
0.34
Protective Service
165
11.73%
50,637
0.47
Architecture and Engineering
156
48.76%
67,447
0.57
Farming, Fishing, and Forestry
135
8.43%
26,185
1.03
Life, Physical, and Social Science
80
54.35%
77,165
0.43
Legal
76
4.43%
65,063
0.48
(Updated 11-19-2024)

Annual Wage Ranges by Occupation (25th-75th Percentile)

Marble Falls zip code 78654

$50,000$100,000$150,000
Business and Financial Operations
$41,006
$136,354
Legal
$40,416
$135,844
Life, Physical, and Social Science
$49,876
$124,199
Management
$29,431
$109,595
Healthcare Practitioners and Technical
$51,672
$107,503
Architecture and Engineering
$45,477
$103,890
Computer and Mathematical
$40,619
$103,727
Sales and Related
$25,348
$76,575
Arts, Design, Entertainment, Sports, and Media
$20,419
$72,163
Educational Instruction and Library
$36,144
$72,044
Community and Social Service
$38,702
$63,223
Installation, Maintenance, and Repair
$33,123
$59,892
Protective Service
$41,237
$59,872
Construction and Extraction
$32,600
$59,572
Production
$30,642
$53,551
Personal Care and Service
$21,375
$51,347
Office and Administrative Support
$28,305
$47,990
Transportation and Material Moving
$28,153
$47,840
Building and Grounds Cleaning and Maintenance
$24,011
$41,191
Healthcare Support
$24,307
$39,547
Farming, Fishing, and Forestry
$16,456
$39,156
Food Preparation and Serving Related
$23,694
$33,917
(Updated 01-06-2025)

Retail Expenditures and Projected 5-Year Change by Sub-Sector

City of Marble Falls (click column headers to sort data)

NAICS
Description
2022 Aggregate Expenditure Estimate
2027 Aggregate Expenditure Estimate
Growth
Compound Annual Growth Rate (%)
441        Motor vehicle and parts dealers
$277,155,701
$320,332,369
$43,176,668
2.94%
442        Furniture and home furnishings stores
$12,316,816
$13,474,790
$1,157,974
1.81%
4,421            Furniture stores
$8,131,339
$8,890,923
$759,584
1.8%
4,422            Home furnishings stores
$4,185,477
$4,583,867
$398,390
1.84%
443        Electronics and appliance stores
$22,255,652
$25,048,735
$2,793,082
2.39%
444        Building material and garden equipment and supplies dealers
$76,287,391
$89,139,654
$12,852,263
3.16%
4,441            Building material and supplies dealers
$67,200,592
$78,616,283
$11,415,691
3.19%
4,442            Lawn and garden equipment and supplies stores
$9,086,799
$10,523,371
$1,436,572
2.98%
445        Food and beverage stores
$177,621,163
$201,570,927
$23,949,764
2.56%
4,451            Grocery stores
$163,946,782
$185,823,156
$21,876,373
2.54%
4,452            Specialty food stores
$5,081,186
$5,735,210
$654,023
2.45%
4,453            Beer, wine, and liquor stores
$8,593,194
$10,012,562
$1,419,367
3.1%
446        Health and personal care stores
$32,043,025
$37,438,738
$5,395,713
3.16%
447        Gasoline stations
$106,402,090
$127,212,171
$20,810,081
3.64%
448        Clothing and clothing accessories stores
$32,999,579
$34,362,843
$1,363,264
0.81%
4,481            Clothing stores
$22,513,958
$23,442,558
$928,599
0.81%
4,482            Shoe stores
$6,129,750
$6,411,358
$281,608
0.9%
4,483            Jewelry, luggage, and leather goods stores
$4,355,871
$4,508,927
$153,056
0.69%
451        Sporting goods, hobby, musical instrument, and book stores
$14,455,953
$16,026,072
$1,570,119
2.08%
4,511            Sporting goods, hobby, and musical instrument stores
$10,917,561
$12,144,942
$1,227,381
2.15%
4,512            Book stores and news dealers
$3,538,392
$3,881,130
$342,737
1.87%
452        General merchandise stores
$151,118,189
$170,070,967
$18,952,779
2.39%
4,522            Department stores
$15,700,779
$17,137,976
$1,437,197
1.77%
4,523            Other general merchandise stores
$135,417,410
$152,932,991
$17,515,582
2.46%
453        Miscellaneous store retailers
$23,990,029
$26,741,587
$2,751,558
2.2%
4,531            Florists
$830,279
$960,899
$130,620
2.97%
4,532            Office supplies, stationery, and gift stores
$4,357,216
$4,829,819
$472,602
2.08%
4,533            Used merchandise stores
$4,154,192
$4,521,098
$366,906
1.71%
4,539            Other miscellaneous store retailers
$14,648,342
$16,429,771
$1,781,429
2.32%
454        Non-store retailers
$164,183,516
$183,950,997
$19,767,481
2.3%
722    Food services and drinking places
$166,674,882
$198,340,599
$31,665,717
3.54%
7,223        Special food services
$13,525,209
$16,089,968
$2,564,760
3.53%
7,224        Drinking places (alcoholic beverages)
$3,632,744
$4,348,352
$715,608
3.66%
7,225        Restaurants and other eating places
$149,516,929
$177,902,279
$28,385,350
3%
(Updated 03-26-2024)
Job Postings Data

Job Postings 5-Year Trend

City of Marble Falls (proper) (hover to display values)

(Updated 01-06-2025)

Job Postings 30-Day Trend

City of Marble Falls (proper) Active Postings

Source: Lightcast

(Updated 01-06-2025)

Top 20 Skills

City of Marble Falls (proper) Active Postings (click headers to sort data)

Skill
Latest 30 Days Unique Postings
Latest 30 Days Unique Postings % Change
Nursing55
3.6%
Infection Control50
18%
Merchandising49
-14.3%
Housekeeping44
18.2%
Caregiving34
0%
Inventory Management33
15.2%
Home Health Care31
-12.9%
Patient Preparation31
-6.5%
Food Safety And Sanitation30
0%
Effective Communication29
6.9%
Geriatrics29
0%
Pediatrics29
3.4%
Medical Terminology28
-28.6%
Radiology26
-23.1%
Care Standards Act 200025
-4%
Communicating With Patients23
0%
Equipment Adjustment23
13%
Marketing23
21.7%
Restaurant Operation23
-43.5%
Cash Register22
-4.5%
(Updated 01-06-2025)

Job Postings by Industry

City of Marble Falls (proper) Active Postings (click headers to sort data)

Industry Sector (2-Digit)
Latest 30 Days Unique Postings
Latest 30 Days Unique Postings % Change
Health Care and Social Assistance190
-1.6%
Retail Trade81
1.2%
Accommodation and Food Services40
-12.5%
Administrative and Support and Waste Management and Remediation Services28
-42.9%
Manufacturing20
-25%
Other Services (except Public Administration)16
6.3%
Finance and Insurance13
-38.5%
Professional, Scientific, and Technical Services13
0%
Construction11
36.4%
Information6
33.3%
Wholesale Trade6
-100%
Educational Services5
80%
Real Estate and Rental and Leasing5
-20%
Public Administration4
0%
Mining, Quarrying, and Oil and Gas Extraction3
0%
Utilities3
-133.3%
Transportation and Warehousing2
-50%
Management of Companies and Enterprises1
(Updated 01-06-2025)

Job Postings by Educational Attainment

City of Marble Falls (proper)

(Updated 01-06-2025)

Job Postings by Experience Level

City of Marble Falls (proper)

(Updated 01-06-2025)

Unemployment and Labor Force Participation Rates

Burnet County

Unemployment Rate
Labor Force Participation Rate
0%20%40%60%
2019
2.7%
60.3%
2020
4.8%
59.6%
2021
3.8%
60.2%
2022
3%
60.6%
2023
3.1%
61%
January-June 2024
3.1%
60.9%
July 2024
3.2%
62.5%
August 2024
3.4%
62.2%
September 2024
3.1%
61.8%
October 2024
3.2%
61.8%

Source: Lightcast

(Updated 01-06-2025)

Commuting Patterns by Zip Code in Burnet and Llano Counties

Hover to display values

2023 Jobs
2023 Resident Workers
2023 Net Commuters

Net commuters is the number of people commuting into or out of the area. For negative values, there are more people commuting out for work than in. For positive values, there are more commuters coming in than out.

(Updated 01-06-2025)

Commuting Patterns by County within 60 Mile Radius of Marble Falls

Hover to display values

2023 Inbound Commuters
2023 Outbound Commuters
2023 Net Commuters

Net commuters is the number of people commuting into or out of the area. For negative values, there are more people commuting out for work than in. For positive values, there are more commuters coming in than out.

(Updated 11-19-2024)
Housing Data

Regional Home Value Comparison over Time

Hover to isolate/display values

(Updated 11-19-2024)
Lightcast, US Census, Bureau of Labor Statistics, Zillow
Sources: